Brand Strategy, Media Planning, Media Buying, Brand Creation, Brand Activation, Brand Extension, Brand Re-Positioning, Brand Identity, Package Design, Product Development, Print, Radio, Television, Video, Content Creation, Production, Digital Media, Mobile, Outdoor Media, SEO, Social Media Strategy, Experiential Marketing, Direct Response, Behavioral Targeting, Consumer Research, Social Buzz, Paid Search, App Download Campaigns, Ecommerce Performance Media, Web Design & DevelopmentWe Are Your One Stop Shop...
We bask in the glory of a great idea coming to life and a client who’s thrilled with the results. We get excited about every project we do from global omni-channel campaigns to start-up company logos, and nothing leaves our shop that we would not put in our portfolio. With the ability to work across all media platforms, current and future, we are able to maintain our client’s brand message with a consistency that truly maximizes their impact.
Prior to forming MODCo in 1996, Rotman’s professional experience ranged from Sony Music to Saatchi & Saatchi and RDA International where she was a creative director to VH1 and Broadway Video, and had the opportunity to delve into writing and directing. It was during this tenure that Rotman found her niche working in fashion, beauty and entertainment. Often called upon to develop or update brand identities for New York’s uptown set, she and her MODCo team have launched or breathed new life into many upscale brands, including Tory Burch, Carolina Herrera, Circa, Theory, Nina Ricci, Thompson Hotels and Modern Bank among them.
According to Rotman, MODCo’s key to success is developing cross platform approaches to branding and understanding how to create sustainability for their clients. Ask their long-standing clients, however, and they will tell you that it is their unflagging devotion to meeting their needs and a genuine love of what they do. Now with more than 19 years experience working in the fashion, beauty and cosmetic industries and numerous awards to her credit, Rotman has a thorough understanding of the unique sensitivities and issues involved in creating and maintaining a brand’s image.
Prior to founding the firm, Erik worked for other media companies in the fields of barter, sports marketing and traditional communications planning. Over the past 25 years, Erik has developed a deep understanding of what growing businesses need to succeed – not simply from a communications perspective, but from an integrated business structure. Erik has grown these skills not just from observing and partnering with clients, but from the 7 other companies he’s either created or invested in. At MODCo Media, Erik has built a team of self-actualizing pioneers who actively seek what’s next on the horizon. Erik himself is also always seeking the next thrill, and is a passionate athlete, from rock climbing to skydiving, kayaking and triathlons…anything that gets the blood pumping!
With 20+ years of advertising agency and client-side marketing experience, one internet start-up, two children and a cookbook under her belt, Julie DeLoca, President of MODCo Creative is a multi-tasking, passionate creative marketer. Julie's experience in advertising, on global luxury brands like Valentino, Versace, Escada, Ferragamo and Elie Tahari as well as Fortune 500 companies and mass marketers like Levi's, Johnson & Johnson, Maybelline, and Neutrogena has provided her with unique insight into how to make brands great. That, combined with exposure to agency cultures large and small, from LINTAS:NY, FCB:SF, Gotham, A|R Media to Roberts + Langer/DDB, Julie really knows what works for both sides of a marketing partnership. So, whether you need a brand overhaul, a brilliant e-commerce campaign, or a killer risotto recipe, call Julie.
Ellie Bamford is a global media executive, with over 15 years of management, leadership and strategic planning experience. Prior to joining the team at MODCo, Ellie worked as an Account Director and Strategic Planner, and steered media teams at News Corporation. Ellie has successfully spearheaded research and media for multimillion dollar accounts, including Take Two Interactive, BMW, Estee Lauder, NBC News, and Genworth Financial. As President of MODCo Media, Ellie oversees and is responsible for, the day-to-day development and management of all accounts. She is a seasoned expert in consumer and market insights, with deep experience in syndicated research tools, and a keen understanding of how to keep a team nimble and drive strategic communications planning. Ellie also leads new business development, market research programs and provides corporate growth strategy. Oh, and let’s not forget, with over 13 years of cosmetology experience under her belt, she is also MODCo’s resident makeup guru.
John's 20 years in advertising creative and production encompass a broad range of digital, broadcast, print, out of home, and brand identity work, as well as collaborations with some of the most well-known brands in luxury goods, fashion, technology, and video games. Through his work with Omega, BlancPain, Swatch, Harry Winston, Cache, Chico’s, DressBarn, Ray Ban, Take Two Interactive, et al, John has developed a comprehensive scope of understanding across media and technologies. And it’s not just advertising that benefits from his experience – John also wasted a lot of time as a kid hitting, kicking, catching and throwing, and uses those skills today coaching his kids in youth sports - most recently bringing home the championship trophy in the Manhattan Kickers U12 Soccer Division. Well done, boys!
Anthony comes to MODCo with a deep understanding of all things digital. A jack of all trades, Anthony - better known to the MODCo office as "Digital Anthony" - is involved in every step of the digital process from creating the big idea, to pitching, to developing UX and building the project. An expert in managing digital projects and working closely on the strategy, UX and information architecture of each project to generate an ROI, it's no wonder that Anthony's savvy has been enlisted by big-name brands like Benjamin Moore, HardRock Hotels, Stila Cosmetics, DoubleCross Vodka, Soul by Ludacris, Pfizer, Refinery 29, Interior Design Magazine, and AT&T. At the end of a long, grueling day, you can find Anthony unwinding with an episode of the Real Housewives of Beverly Hills, taking notes from his true inspiration, one Miss Lisa Vanderpump.
A graduate of Ad Team, a competitive year-long advertising course at PACE, Brittany jumped right into her Account Management role here, at MODCo. Brittany has developed a diverse approach to managing workflow and leading business for Take Two Interactive, Genworth Financial, Rebecca Taylor and more. She is also our resident expert on syndicated media research tools and the development of agency presentations. Brittany’s passion for all things creative and social keeps her interest in advertising growing, and has often led to her dancing the night (or day) away at festivals and live music events in NYC.
Hailing from a small town in Michigan – think cows, cornfields and wide-open spaces - Chad has called New York his home since 2010. Now in his second year at MODCo, Chad is an integral part of all things digital, but his work and skillset spans across numerous creative platforms, from rebranding, to brand identity roll-out, to advertising campaigns and marketing creative support for clients like Bella, Capezio, and Lane Bryant. When he’s not striving for pixel perfection, Chad offers up his music savvy in the role of MODCo’s official in-house DJ. He may be Michigan-bred, but Chad is a true Brooklynite now.
Cressida brings over 15 years of creative experience in branding, advertising and packaging to the MODCo team, having worked with a diverse array of brands like American Apparel, Condé Nast, P&G, Sassoon and Swarovski. Trained as a painter, her eye draws from her everyday surroundings to create stunning and ownable visual campaigns. Since joining Team MODCo, Cressida has spearheaded the Lane Bryant, Lyssé and Via Spiga accounts from brand identity roll-out, advertising campaigns and on-going marketing creative support. Known throughout the office for her ability to turn an all-black outfit into something original, unexpected and just plain badass, Cressida is a true master when it comes to "edging up" the classics.
With over 8 years of media experience, Daniel Cartwright has worked with a diverse set of clients that span from children’s educational entertainment to high end Jewelry. Having started his career at Zenith Optimedia, he has worked on such accounts as Verizon Wireless, Fox Home Entertainment and Verizon. Since joining MODCo, he has contributed to the Harry Winston, Circa and Take-Two Interactive accounts. While Daniel thrives in traditional media, his specialty is digital media, leading the team in social, mobile, digital video, display and search. Daniel is a Google Certified social media Guru ready to take your media to the next level.
Debbie’s 10 years of experience in planning and buying TV, Cinema, Digital Video, and Print have made her a valuable asset to MODCo, handling an array of clients such as Take Two Interactive, The RealReal and NY Health & Racquet. Debbie has a finger on the pulse of pop-culture, ensuring that her clients align with current and emerging trends. Debbie was instrumental in helping Take Two Interactive become the first video game advertiser in the highly acclaimed series The Walking Dead, as well as on the big screen in front of the blockbuster movie The Avengers. When Debbie isn’t working, she loves to bake…this girl always has something cooking!
Derrick has over eight years of media experience, working with agencies in New York and Los Angeles. Derrick has worked with brands like, Western Union, GlaxoSmithKline, and Dolby. In recent years, Derrick has moved toward the entertainment category, behind hit releases such as The Dark Knight and the Hangover (Warner Bros.), as well as several video game publishers including Capcom, Square Enix, and Disney Interactive. Hailing from NYC, Derrick’s passion for media and technology has kept him in front of all of the latest gadgets and trends. If ever you need a recommendation on a new smartphone or tablet, Derrick’s your guy!
Felicia’s expertise in the out of home and experiential space has made her savvy and well versed in the development of innovative outdoor media strategies and experiential brand activations. Bringing 12+ years of experience to MODCo, Felicia has helped strategize and develop campaigns for key accounts like, Take Two Interactive, NY Health & Racquet, Macy’s, Harry Winston, and Casual Male. Always on top of trends and events, Felicia also contributes to coveted fashion opportunities and ground-breaking campaigns that generate buzz for clients.
Hugh comes to us from Morpheus Media where he was a Senior Strategist working on GUESS, Moda Operandi, The Frye Company, Zumba Fitness, StyleBop and more. He has extensive experience in CPA/CPL focused paid performance media campaign management, but also an in-depth knowledge of & experience in media analytics and technology platforms. He will be spearheading the agency’s direction to a more holistic view of media performance across multiple channels with insight beyond the core performance metrics. Hugh will also continue working to help streamline onboarding new clients, implement analytics measurement reporting, refine/expand our reporting capabilities/efficiencies, and help develop strategic recommendations for our accounts. Hugh is a ceramic/pottery artist, who is also fluent in Japanese and loves to travel and scuba dive.
Jennifer is a recent graduate of NYU Stern with a BS in Marketing and Accounting, and a minor in the Business of Entertainment, Media, and Technology. On the MODCo team, she coordinates digital media efforts across display, video, and social for Take Two Interactive. Before joining MODCo, Jennifer earned media experience at CBS as a TV Research intern and at SymphonyAM in cross-media measurement. Outside of the workplace, she enjoys photography and checking out the newest restaurants around the city.
Joseph is a seasoned TV expert whose experience spans over 17 years on brands such as Proctor & Gamble, KRAFT Foods, Pillsbury, Burger King, Chico’s, Swatch Group, and Nestle. Over the last 10 years, Joe has positioned himself as one of the lead negotiation strategists in Broadcast and Video for gaming goliath, Take Two Interactive. Joe’s passion for the entertainment industry keeps him up to date on all of the up-and-coming content being released. A New York native, born in Astoria, Joe keeps close to his Queens roots and has a strong belief that EVERYTHING is negotiable.
Julia has over 7 years of experience in both traditional and emerging media. Her expertise is in digital performance and branding media, as well as innovative and emerging solutions. Prior to MODCo, Julia was a senior strategy lead at Morpheus Media, where she led the strategy and execution for top luxury and fashion brands like GUESS, Vince, EDUN, and De Beers. She is also experienced in developing affiliate marketing programs, working with analytics and social platforms, and developing scalable user acquisition campaigns. Currently, Julia manages the agency’s Account team to successfully onboard new clients, leading the implementation, strategy, and growth of multi-channel campaigns. When Julia’s not traveling for business or pleasure, she enjoys running in her local park, refinishing antique furniture and trying out new recipes.
Kristin brings over 6 years of advertising and branding experience to MODCo. A Texan girl by way of Indonesia, Kristin’s account experience ranges from traditional account management and shoot production, to brand strategy and new business management. Since joining MODCo in late 2012, she has led major advertising accounts, including Lane Bryant and Cacique, as well as exciting strategy and branding engagements for clients such as WEtv, Under Armour, Body Central, and Lyssé. Prior to working at MODCo, Kristin worked on a number of global accounts such as Tommy Hilfiger, Donna Karan International, and Bottega Veneta. When she’s not hard at work, Kristin can be found cheering for the San Antonio Spurs or paddle-boarding.
Kwabea has acquired over 6 years of agency experience after graduating from Wesleyan University with a BA in Psychology and Sociology. She has worked across a variety of major CPG clients including L’Oreal and General Mills. Kwabea is dedicated to developing strategy and integrating traditional digital media and social media executions. She is also currently a part-time graduate student at the Fordham Graduate School of Business, where she is working towards an MBA in Communications and Media Management. When she’s not working or in school, Kwabea enjoys cooking and exploring NYC in search of new restaurants.
A member of MODCo Group's creative team since 2006, Lindsey brings her keen visual thinking and a signature high fashion perspective to every project she leads. Having worked on logo creation, campaign concepting, art direction, retail layout design and digital design for accounts like Vera Wang, Coty Fragrances, Tory Burch, Kim Kardashian Fragrances and David’s Bridal, Lindsey has cultivated a reputation both within and outside of the MODCo office as a creative authority on fashion, fragrance and bridal…everything. A self-described lover of all-things-sparkly, Lindsey’s obsession with sparkle is rivaled only by her love for Joan Smalls.
Mariya has over 5 years of experience in digital display and social media. Prior to Modco, she led the digital initiatives for a variety of advertisers in the entertainment, education, technology and finance spheres: MSN, NYU School of Continuing and Professional Studies, Kyocera Printers and Copiers, BDO. Currently, Mariya is a Digital Supervisor and oversees all digital efforts for Take Two Interactive and New York Health and Racquet Club. Born and raised in Eastern Europe, Mariya moved to the USA in 2005 in pursuit of her passion for education and travel.
Mega has over four years of experience in media with an expertise in digital, mobile, social and video planning. With in-depth knowledge of gaming and mobile app campaigns, she has now ventured into Lifestyle/Luxury brands to enhance her skills across verticals. Mega is multi-lingual, having mastered English, Hindi, Gujarati, Marathi, and Kutchi. In addition to her commitment to her role as a media planner, Mega stays busy running half marathons, swimming, and binge watching movies and her favorite TV shows. Even though she is always on the run, somehow Mega always stays afloat!
Mikey brings with him a wealth of experience across the Travel, Hospitality, Luxury, and Technology sectors. Mikey’s focus at MODCo is on any and all operations ranging from HR, IT, Digital and, most importantly, ensuring that Boss Lady’s schedule and life is streamlined and runs as a well oiled (and manicured) machine. Having previously worked in logistics at Karla Otto PR, Mikey is well versed in all things relating to the world of Fashion/Luxury. At any given moment you might find him booking multiple Uber cars, speaking with AMEX, QA-ing a website, proofing a deck, or fixing a computer…all at the same time and with a smile. His days of working at Apple may be over, but he is still a “Genius” in our book.
Peggy brings over 9 years of experience in media with a broad range of expertise in digital, search, social, and branded entertainment. Having worked with some of the biggest advertisers in telecommunications, entertainment, CPG, retail, and beauty, including Coca-Cola, LG, J&J, Macy’s, Staples, and Sony, Peggy considers herself a seasoned vet. Most recently, Peggy led media efforts for L’Oreal at Moxie/Zenith. Her passion lies in emerging media and cross platform activations. But don’t let her love of all things media fool you – this East Village native is also a certified yoga instructor. How’s that for well balanced?
Born and raised in Hyogo, Japan, and educated at Parsons The New School for Design, Ryoko brings a unique artistic perspective and technical prowess to Team MODCo. With years of experience in graphic design and advertising work under her belt, Ryoko is proud to have worked on accounts such as Ralph Lauren, ALDO, Lexus, ASICS, and Nokia. Known throughout the office for her eclectic style, Ryoko can rock anything from pair of printed pants to a peter pan collar like it’s nobody’s business.
Shawn is an expert in the search and performance media fields, with over six years of experience managing campaigns across the telecom, CPG, luxury, fashion, gaming, finance and entertainment verticals. From MEC (formerly Mediaedge:cia) to Morpheus Media to MODCo, Shawn has worked on accounts of all sizes, including AT&T, Colgate-Palmolive, Intermix, IFC and the Sundance Channel. Shawn currently develops and executes search and performance media at MODCo for clients like Take-Two Interactive, The RealReal and Body Central. Born and raised in the Bronx, Shawn loves sports, a good book, a better television series and a great game of trivia.
After graduating from Savannah College of Art and Design, Tara has spent nearly a decade working in the Graphic Design field, perfecting her skills in print design, web design, marketing material, corporate identity, print and out of home production, photography, drawing and painting. Tara’s creativity and eye for detail and design is exemplified through projects such as the design and production for Gruyère’s U.S. print and online advertising campaign, marketing material and Gruyère UK print advertisements, and print and out of home production for Take Two Interactive and Harry Winston. When not at work, Tara enjoys trying new restaurants, working on creative art projects, and traveling.
Hailing from Buffalo, New York, Tara graduated with an accredited degree in Public Communications from SUNY Buffalo State. She is a triple threat with extensive experience in advertising, public relations and event planning. Prior to MODCo, Tara gained knowledge of Paid Search as a Media Planning/Buying intern at Crowley Webb & Associates. As a member of MODCo, Tara supports the Search team with reporting, analyzing, and campaign strategy, and she keeps the agency up to speed with the latest industry trends. Outside of the office, when Tara is not exploring the city with family and friends, you will find her volunteering on the Autism Speaks to Young Professionals Committee.
Telina has over 5 years of diverse experience spanning public relations, sales, and advertising. Having worked both agency-side and in-house, she brings a unique perspective and a deep understanding of business, media and client services to team MODCo. Previously, Telina was lead Media Planner/Buyer on Manilla for Hearst Corporation at M&C Saatchi Mobile. Having lived in 7 different states and abroad, she credits her love of working in a client-facing role to her experiences meeting people from all over the world. A Floridian at heart, Telina loves NYC’s sunny, hot summers and fends off winter writing a cooking blog.
From the great state of Pennsylvania, Will has grown into an integral part of the MODCo digital team. As digital media planner, Will has gained experience coordinating campaigns for top advertisers across the gaming, fashion, health, and lifestyle industries. Currently, Will plans and coordinates display, video, and social campaigns for Take Two Interactive, New York Health and Racquet Club and the National Kidney Foundation. When not planning campaigns, Will can be found experimenting with zymurgy, learning German, and snowboarding.