Brand Strategy, Media Planning, Media Buying, Brand Creation, Brand Activation, Brand Extension, Brand Re-Positioning, Brand Identity, Package Design, Product Development, Print, Radio, Television, Video, Content Creation, Production, Digital Media, Mobile, Outdoor Media, SEO, Social Media Strategy, Experiential Marketing, Direct Response, Behavioral Targeting, Consumer Research, Social Buzz, Paid Search, App Download Campaigns, Ecommerce Performance Media, Web Design & DevelopmentWe Are Your One Stop Shop...
We bask in the glory of a great idea coming to life and a client who’s thrilled with the results. We get excited about every project we do from global omni-channel campaigns to start-up company logos, and nothing leaves our shop that we would not put in our portfolio. With the ability to work across all media platforms, current and future, we are able to maintain our client’s brand message with a consistency that truly maximizes their impact.
Prior to forming MODCo in 1996, Rotman’s professional experience ranged from Sony Music to Saatchi & Saatchi and RDA International where she was a creative director to VH1 and Broadway Video, and had the opportunity to delve into writing and directing. It was during this tenure that Rotman found her niche working in fashion, beauty and entertainment. Often called upon to develop or update brand identities for New York’s uptown set, she and her MODCo team have launched or breathed new life into many upscale brands, including Tory Burch, Carolina Herrera, Circa, Theory, Nina Ricci, Thompson Hotels and Modern Bank among them.
According to Rotman, MODCo’s key to success is developing cross platform approaches to branding and understanding how to create sustainability for their clients. Ask their long-standing clients, however, and they will tell you that it is their unflagging devotion to meeting their needs and a genuine love of what they do. Now with more than 19 years experience working in the fashion, beauty and cosmetic industries and numerous awards to her credit, Rotman has a thorough understanding of the unique sensitivities and issues involved in creating and maintaining a brand’s image.
Prior to founding the firm, Erik worked for other media companies in the fields of barter, sports marketing and traditional communications planning. Over the past 25 years, Erik has developed a deep understanding of what growing businesses need to succeed – not simply from a communications perspective, but from an integrated business structure. Erik has grown these skills not just from observing and partnering with clients, but from the 7 other companies he’s either created or invested in. At MODCo Media, Erik has built a team of self-actualizing pioneers who actively seek what’s next on the horizon. Erik himself is also always seeking the next thrill, and is a passionate athlete, from rock climbing to skydiving, kayaking and triathlons…anything that gets the blood pumping!
Ellie Bamford is a global media executive, with over 15 years of management, leadership and strategic planning experience. Prior to joining the team at MODCo, Ellie worked as an Account Director and Strategic Planner, and steered media teams at News Corporation. Ellie has successfully spearheaded research and media for multimillion dollar accounts, including Take Two Interactive, BMW, Estee Lauder, NBC News, and Genworth Financial. As President of MODCo Media, Ellie oversees and is responsible for, the day-to-day development and management of all accounts. She is a seasoned expert in consumer and market insights, with deep experience in syndicated research tools, and a keen understanding of how to keep a team nimble and drive strategic communications planning. Ellie also leads new business development, market research programs and provides corporate growth strategy. Oh, and let’s not forget, with over 13 years of cosmetology experience under her belt, she is also MODCo’s resident makeup guru.
John's 20 years in advertising creative and production encompass a broad range of digital, broadcast, print, out of home, and brand identity work, as well as collaborations with some of the most well-known brands in luxury goods, fashion, technology, and video games. Through his work with Omega, BlancPain, Swatch, Harry Winston, Cache, Chico’s, DressBarn, Ray Ban, Take Two Interactive, et al, John has developed a comprehensive scope of understanding across media and technologies. And it’s not just advertising that benefits from his experience – John also wasted a lot of time as a kid hitting, kicking, catching and throwing, and uses those skills today coaching his kids in youth sports - most recently bringing home the championship trophy in the Manhattan Kickers U12 Soccer Division. Well done, boys!
Anthony comes to MODCo with a deep understanding of all things digital. A jack of all trades, Anthony - better known to the MODCo office as "Digital Anthony" - is involved in every step of the digital process from creating the big idea, to pitching, to developing UX and building the project. An expert in managing digital projects and working closely on the strategy, UX and information architecture of each project to generate an ROI, it's no wonder that Anthony's savvy has been enlisted by big-name brands like Benjamin Moore, HardRock Hotels, Stila Cosmetics, DoubleCross Vodka, Soul by Ludacris, Pfizer, Refinery 29, Interior Design Magazine, and AT&T. At the end of a long, grueling day, you can find Anthony unwinding with an episode of the Real Housewives of Beverly Hills, taking notes from his true inspiration, one Miss Lisa Vanderpump.
Hailing from a small town in Michigan – think cows, cornfields and wide-open spaces - Chad has called New York his home since 2010. Now in his second year at MODCo, Chad is an integral part of all things digital, but his work and skillset spans across numerous creative platforms, from rebranding, to brand identity roll-out, to advertising campaigns and marketing creative support for clients like Bella, Capezio, and Lane Bryant. When he’s not striving for pixel perfection, Chad offers up his music savvy in the role of MODCo’s official in-house DJ. He may be Michigan-bred, but Chad is a true Brooklynite now.
Cressida brings over 15 years of creative experience in branding, advertising and packaging to the MODCo team, having worked with a diverse array of brands like American Apparel, Condé Nast, P&G, Sassoon and Swarovski. Trained as a painter, her eye draws from her everyday surroundings to create stunning and ownable visual campaigns. Since joining Team MODCo, Cressida has spearheaded the Lane Bryant, Lyssé and Via Spiga accounts from brand identity roll-out, advertising campaigns and on-going marketing creative support. Known throughout the office for her ability to turn an all-black outfit into something original, unexpected and just plain badass, Cressida is a true master when it comes to "edging up" the classics.
With over 8 years of media experience, Daniel Cartwright has worked with a diverse set of clients that span from children’s educational entertainment to high end Jewelry. Having started his career at Zenith Optimedia, he has worked on such accounts as Verizon Wireless, Fox Home Entertainment and Verizon. Since joining MODCo, he has contributed to the Harry Winston, Circa and Take-Two Interactive accounts. While Daniel thrives in traditional media, his specialty is digital media, leading the team in social, mobile, digital video, display and search. Daniel is a Google Certified social media Guru ready to take your media to the next level.
Derrick has over eight years of media experience, working with agencies in New York and Los Angeles. Derrick has worked with brands like, Western Union, GlaxoSmithKline, and Dolby. In recent years, Derrick has moved toward the entertainment category, behind hit releases such as The Dark Knight and the Hangover (Warner Bros.), as well as several video game publishers including Capcom, Square Enix, and Disney Interactive. Hailing from NYC, Derrick’s passion for media and technology has kept him in front of all of the latest gadgets and trends. If ever you need a recommendation on a new smartphone or tablet, Derrick’s your guy!
Diego moved to New York City in 2014. He was born and raised in Mexico City, where he received a B.A. in Communications and worked in the gaming industry for six years as a Marketing and Sales Manager for IDG Consulting Group, representing some of the top videogame publishers in Latin America, such as Activision, Take Two, Square Enix, Konami, and Turtle Beach. Diego recently wrote a book about the habits of people in Mexico City called El Libro Chilango (Planeta, 2013). He also loves to travel every time he gets a chance.
Specializing in typography, branding and information design with more than 12 years of experience, Elizabeth is an accomplished graphic designer with experience as a type designer, art director, and design director. Her work includes branding and identity, art direction, packaging, digital and social media direction, and she manages a team of designers as part of her role as Senior Art Director at MODCo.
She earned a BFA at College for Creative Services in Detroit and a post-graduate degree in Typeface Design at The Cooper Union (Cooper Type, 2012) in NYC. She and her work have been featured in The Wall Street Journal, Jezebel, The Huffington Post, The Village Voice, Étapes (France), Desktop Magazine, and Architectural Record, and is included in the permanent design archives of the Royal Melbourne Institute of Technology in Australia.
Felicia’s expertise in the out of home and experiential space has made her savvy and well versed in the development of innovative outdoor media strategies and experiential brand activations. Bringing 12+ years of experience to MODCo, Felicia has helped strategize and develop campaigns for key accounts like, Take Two Interactive, NY Health & Racquet, Macy’s, Harry Winston, and Casual Male. Always on top of trends and events, Felicia also contributes to coveted fashion opportunities and ground-breaking campaigns that generate buzz for clients.
Hugh comes to us from Morpheus Media where he was a Senior Strategist working on GUESS, Moda Operandi, The Frye Company, Zumba Fitness, StyleBop and more. He has extensive experience in CPA/CPL focused paid performance media campaign management, but also an in-depth knowledge of & experience in media analytics and technology platforms. He will be spearheading the agency’s direction to a more holistic view of media performance across multiple channels with insight beyond the core performance metrics. Hugh will also continue working to help streamline onboarding new clients, implement analytics measurement reporting, refine/expand our reporting capabilities/efficiencies, and help develop strategic recommendations for our accounts. Hugh is a ceramic/pottery artist, who is also fluent in Japanese and loves to travel and scuba dive.
Jennifer is a recent graduate of NYU Stern with a BS in Marketing and Accounting, and a minor in the Business of Entertainment, Media, and Technology. On the MODCo team, she coordinates digital media efforts across display, video, and social for Take Two Interactive. Before joining MODCo, Jennifer earned media experience at CBS as a TV Research intern and at SymphonyAM in cross-media measurement. Outside of the workplace, she enjoys photography and checking out the newest restaurants around the city.
Joseph is a seasoned TV expert whose experience spans over 17 years on brands such as Proctor & Gamble, KRAFT Foods, Pillsbury, Burger King, Chico’s, Swatch Group, and Nestle. Over the last 10 years, Joe has positioned himself as one of the lead negotiation strategists in Broadcast and Video for gaming goliath, Take Two Interactive. Joe’s passion for the entertainment industry keeps him up to date on all of the up-and-coming content being released. A New York native, born in Astoria, Joe keeps close to his Queens roots and has a strong belief that EVERYTHING is negotiable.
Julia has over 7 years of experience in both traditional and emerging media. Her expertise is in digital performance and branding media, as well as innovative and emerging solutions. Prior to MODCo, Julia was a senior strategy lead at Morpheus Media, where she led the strategy and execution for top luxury and fashion brands like GUESS, Vince, EDUN, and De Beers. She is also experienced in developing affiliate marketing programs, working with analytics and social platforms, and developing scalable user acquisition campaigns. Currently, Julia manages the agency’s Account team to successfully onboard new clients, leading the implementation, strategy, and growth of multi-channel campaigns. When Julia’s not traveling for business or pleasure, she enjoys running in her local park, refinishing antique furniture and trying out new recipes.
With MODCo since 2010, Kate recently left New York headquarters to take on the role of Account Services lead at MODCo's Los Angeles office. Having accumulated extensive experience in account management, brand strategy, digital/social marketing and print/TV shoot production, Kate is proud to have worked with brands such as Vera Wang, David's Bridal, Zales, Hanes Brands Inc., Calvin Klein and P&G Beauty.
With a strong background in marketing, business and information systems, Kevin Villatoro specializes in various SEM tactics, including keyword research, quality score optimization, CPC reduction, and traffic analysis. Kevin assists the search media team by raising conversion and reducing ad spend. A former resident of Belize, Kevin loves the ocean, wind surfing and scuba diving.
Kim brings to team MODCo 3+ years' professional experience in marketing strategies, interactive media planning and executions. She possesses analytical and innovative skills that bridge the gap between creativity and strategy amid an ever-evolving digital marketplace. Kim brings to the MODCo team a specialization in display solutions for various luxury brand clients; previous clients include NET-A-PORTER brands, GUESS Inc. and Audi. Currently, she is following her passion for performance driven media for clients in the Fashion category. When not working, Kim is participating in multiple ZogSports such as Football, Dodgeball and Volleyball.
Kristal brings over 12 years of experience creating award-winning work
for some of the world’s most iconic brands, including Coca-Cola, Celine,
Ferragamo, Moet, Burberry, Walmart, and LVMH. She has worked on
both the media, creative and client side crafting 360 marketing plans
for brands, based on business needs and consumer insights. Most
recently based in Hong Kong, Kristal has deep experience in the
international fashion & luxury market place, as well as insight into the
As MODCo Media’s Director of Account Services, Kristal leads strategic
thinking and ensures the business needs of our clients are being met.
After a long day on the ski slopes, you can find Kristal in the local
Karaoke bar singing her favorite K-pop songs
Kristin brings over 6 years of advertising and branding experience to MODCo. A Texan girl by way of Indonesia, Kristin’s account experience ranges from traditional account management and shoot production, to brand strategy and new business management. Since joining MODCo in late 2012, she has led major advertising accounts, including Lane Bryant and Cacique, as well as exciting strategy and branding engagements for clients such as WEtv, Under Armour, Body Central, and Lyssé. Prior to working at MODCo, Kristin worked on a number of global accounts such as Tommy Hilfiger, Donna Karan International, and Bottega Veneta. When she’s not hard at work, Kristin can be found cheering for the San Antonio Spurs or paddle-boarding.
Lisa comes from a fine arts background and has acquired experience in advertising and fashion with brands including Hennessy, ANN INC. and Joe Fresh. An avid baker, she brings the same precision and creative touches to weekly treats as she does to ad layouts and store signage. In her free time, Lisa finds artistic and culinary inspiration near and far, from taking staycations and classes, to traveling abroad.
Born in London and raised in New York, Mexico, Miami and Argentina, María is MODCo’s resident global ambassador and, up until recently, ran MODCo’s South American office out of Buenos Aires. Now an official member of the New York team, María's international background brings a global and dynamic flare to MODCo (not to mention a major dose of Latina charisma). Having worked at avant-garde advertising boutiques in Buenos Aires and on multinational advertising companies in Spain and the US, María’s experience managing campaigns for brands such as Coca-Cola, Airtel, Unilever, Renault, and Telecom, among others, broadens MODCo’s insight into major consumer brands. Don’t let her killer instincts and keen strategic mind fool you, María is known throughout the office (and among her clients) for her warm disposition and ready-for-anything versatility. Besides being lucky enough to love her job, María loves the argentine campo, her horses and her rescue dog, Palma.
An incurable English nerd with a background in fashion journalism and marketing, Marissa brings her flair for all things wordy and sartorial to Team MODCo. Having spent the past year and a half as an Account Executive, Marissa works with MODCo’s Account Supervisors to define her clients’ opportunities for growth, and to develop and implement brand strategy (across advertising, marketing and digital channels) for accounts such as Joe Fresh Beauty, Home and Entertainment, Sidney Garber, and Capezio. Never one to refuse an opportunity to write, Marissa also dabbles in the role of in-house copywriter.
Mikael Kangas is a Scandinavian creative that just relocated to New York with over 10 years of experience in creative direction, photography art direction and graphic production for print and online. Some of his past work includes catalogues, lookbooks magazines and fashion campaigns for brands like BCBG MAXAZRIA, H&M, Hervé Léger, HUGO BOSS and Nike. With a background as a fashion illustrator Mikael has a strong eye for image compositions and creative concepts for fashion imagery.
Hailing from Buffalo, Tara graduated with an accredited degree in Public Communications from SUNY Buffalo State. She is a triple threat with extensive experience in advertising, public relations and event planning. Tara started her career at MODCo with the media planning team, most specifically around SEM and Performance marketing.
Now as a member of the Account and Client Service team, Tara assists in the management of projects and planning for key fashion accounts. She also works closely with the Strategy and Research teams with a focus on consumer behaviors and shopping trends. Outside the office, when Tara is not exploring the city with family and friends, you will find her volunteering her talents to the Autism Speaks to Young Professionals Committee.
After graduating from Savannah College of Art and Design, Tara has spent nearly a decade working in the Graphic Design field, perfecting her skills in print design, web design, marketing material, corporate identity, print and out of home production, photography, drawing and painting. Tara’s creativity and eye for detail and design is exemplified through projects such as the design and production for Gruyère’s U.S. print and online advertising campaign, marketing material and Gruyère UK print advertisements, and print and out of home production for Take Two Interactive and Harry Winston. When not at work, Tara enjoys trying new restaurants, working on creative art projects, and traveling.
Telina has over 5 years of diverse experience spanning public relations, sales, and advertising. Having worked both agency-side and in-house, she brings a unique perspective and a deep understanding of business, media and client services to team MODCo. Previously, Telina was lead Media Planner/Buyer on Manilla for Hearst Corporation at M&C Saatchi Mobile. Having lived in 7 different states and abroad, she credits her love of working in a client-facing role to her experiences meeting people from all over the world. A Floridian at heart, Telina loves NYC’s sunny, hot summers and fends off winter writing a cooking blog.
Born and raised in Orinda, California, Victoria moved to NYC in 2012 in pursuit of a career in fashion. Victoria brings over 3 years of experience in fashion and beauty industries, having worked with clients including Elizabeth Arden, Maidenform, BALI Intimates, Cosmetics Executive Women, Robert Marc, Parker, Young Fabulous and Broke and Karina Grimaldi. Her experience ranges from traditional account management, brand strategy and new business, to social media content management and social and web analytics. An adventure travel enthusiast, Victoria is resourceful and approaches each client as a new and unique challenge.