Modco Group
We believe marketing should be driven by common sense.
We’re a full-service marketing company where creative,
media, & tech work together. As they should.
MODCO stands for “My Own Damn Company”
We don’t answer to outside investors.
We answer to you.
Our mission is clear
Help Clients Sell Well
Sell efficiently
Have all your resources
work together.
Sell effectively
Measure everything to make sure it works.
Sell emotionally
Create messaging that connects with the heart, not just the head.
Sell extremely responsibly
Do it in a way that is good for the client, good for people, & good for the planet.
We help clients sell things & ideas with creativity & precision.
Creative
We focus on creative strategy first to develop a big idea that is medium-agnostic. We can then execute in any format—video, digital, static, experiential—to reach the target how and when works best within your media budget.
Media
Our goal is to make your media dollars work as hard as possible with innovative thinking and data-driven precisions. Our media and creative is developed together to maximize not only your media spend, but your creative assets.
Tech
From initial concept to final output, we focus on bespoke web development, advanced analytics and SEO with a solutions oriented approach that balances performance and innovation.
Our Partners
Video games. Financial services. B2B. Hospitality. NGOs. Telecom. Education. Crypto. Package goods.
You name it, we’ve probably worked on it.
We’re a dynamic group of individuals who love what we do and are dedicated to delivering the best results for our clients.
Rachel Howald
CEO
Founder and CEO of Invisible Man, a strategic creative communications company and Chief Creative Officer of MODCO Group for 7 years alongside running Invisible Man. Previously, Rachel served in a variety of senior leadership roles at large agencies like VMLY&R, McCann, WPP, McGarry Bowen, and DDB. In a career spanning 30+ years, she has collected numerous impressive accolades. She is Emmy nominated, named to Crains “Top 40 Under 40”, and her work is part of the permanent archive of the Museum of Modern Art.
Erik Dochtermann
CMO
Erik founded MODCO Media 33 years ago and received his degree from HBS this year. Originally built the full-service media planning and buying agency on three pillars: Retail, Luxury, and Gaming. Erik refocused over the last three decades to three covid/recession proof verticals: entertainment, gaming and finance. MODCO Media has a fantastically talented team of over 50 engaged experts ready to assist on all media from linear to digital.
Jeff Greco
CTO
Jeff is the Founder of Cavera; an award-winning D2C agency based in Canada specialising in bespoke web development, SEO and analytics. A seasoned technology executive, he has an unwavering dedication to being at the bleeding edge of innovation. His culmulative experience spans many verticals including ecommerce, retail, B2B, SaaS, and IT.
